MIKE LITMAN
Multiple products. Zero code. No playbook.
15 years in advertising. Monks, Poke, Dare, AnalogFolk, R/GA, Contagious. The independents and the innovators. Where craft mattered and people cared about the gap between good work and exceptional work.
My superpower is connecting the dots that other people don't see. Culture, brands, audiences. The overlap is where the interesting stuff lives. Not in the strategy deck, but in the pattern you notice before anyone else does. Range was the instinct. Curiosity was the fuel.
In late 2025, I discovered Claude Code. Within weeks, I was shipping actual live products, built without writing a single line of code. I'm not a developer. I'm a builder who uses AI as the bridge between an idea and the thing itself.
The thread connecting all of it is taste. Curation. Seeing what matters. Pattern recognition with conviction.
Paul Graham
Places I've worked
Brands I've worked on
From people I've worked with
Things I've built
AI-generated nostalgia that people actually buy. this one went viral ↗ CultureTerminal Cultural intelligence from 110+ sources. A Bloomberg Terminal for culture, scoring 800+ articles daily across fashion, brands, design, music, art, and tech. runs itself daily ↻ Automated Trove Save links. See your taste mapped. A personal engine that reveals what you're drawn to. personal favourite ★ Taste OS Score any brand's taste. 5 dimensions, 100 points. A framework for what you feel. taste as a system Little London 160 weekend activities for London families. Updated daily. built for my son
Featured case studies
From the blog
Beliefs
Beyond the build
Inspired by
What's next
I make people care about products. I find the story, build the thing that proves it, and put it in front of the right audience. That's what 15 years of strategy trained me to do, and now I can build the product too, not just the deck.
I've spent the last year shipping product after product: data pipelines, brand intelligence platforms, scoring engines, cultural tools, using AI as my engineering partner. Every one is live, working, and built by someone who'd never written code professionally before.
The role that fits this doesn't have a clean title yet. It might be product evangelist at an AI company. Strategy lead at a brand that takes culture seriously. The person at a product company who can think, build, and ship in the same week. Whatever it's called, it's the role where someone bridges what's possible and why anyone should care.