MIKE LITMAN

15+ years taking new capabilities into established organisations for Google, Nike, Adidas, Netflix, Meta, P&G, Gucci and more. Across MediaMonks, R/GA, Contagious, Dare, and Poke. The job was always the same: identify what the technology means for the business, build the internal case, lead the team that proves it. Always at the intersection of strategy and emerging technology, always before the budget existed.

At MediaMonks, I built a global AI capability from zero – positioning, service design, team structure, go-to-market – and grew it to $3.2M in revenue. Not as an innovation lab. As a commercial unit inside a real global business, translating AI research into services clients would actually pay for. That's AI transformation, not AI theatre.

Since late 2025, I've been building independently. 20+ live AI products: data pipelines, scoring systems, voice agents, multimodal workflows. All shipped, all running. The reason this matters: I know what AI can actually do inside a real business, what it costs to build, what breaks in production, and what your team will actually use.

The pattern is always the same. Step into the business. Understand the real opportunity. Build the first things that prove the value. Leave the organisation better equipped to keep going. That's what fractional AI transformation looks like when it works.